Federal Premium Goes 25 Million Rounds for Pheasants Forever
On-box royalty partnership continues this year with Prairie Storm FS Steel
New for 2011, Prairie Storm Steel upland loads. Each box sold supports Pheasants Forever. Credit: (PF)
Source: http://www.pheasantsforever.org
Published: Jan. 31, 2011
Federal Premium® Ammunition, the Official Ammunition of Pheasants Forever, has produced more than 25 million specially marked shotgun shells in support of the national wildlife habitat conservation organization.
The relationship began in 1998 with Federal Premium's Pheasants Forever-labeled Wing-Shok® shotshell boxes, and evolved last year with the revolutionary Prairie Storm™ specialty pheasant load, which also included the Pheasants Forever logo. A portion of the proceeds from each Pheasants Forever logoed box sold goes directly to the conservation group's wildlife habitat efforts, which help pheasant populations and pheasant hunters. In the first 10 years of the on-box royalty program, Federal produced 15 million pheasant loads. In less than three years since that milestone, Federal produced 10 million more.
This year, Federal Premium introduces an entirely new line that continues the on-box royalty program with Pheasants Forever. Prairie Storm™ FS Steel® will hit store shelves in both 12 and 20-gauge options this summer. Featuring payloads and energy levels designed to replicate popular lead upland loads, every box purchased will contribute directly to Pheasants Forever.
"At Federal Premium, conservation is very important to us as a company, and as hunters," said Federal Ammunition Brand Director Rick Stoeckel. "And our partnership with Pheasants Forever has been great. We're happy we've been able to work with and support such a tremendous organization that does so much and gives back in so many ways. The combined success we've shared has been a great story so far, and it will only get better."
"When we say hunters are the nation's leading conservationists, Federal Premium Ammunition takes that to heart," said Howard Vincent, Pheasants Forever and Quail Forever's National President and CEO, "The number one way we preserve our pheasant hunting tradition in this country is by preserving pheasant habitat, and Federal Premium knows that."
• More Pheasants Forever News • Uncategorized Forum BoardReader Comments
0 Comments on Federal Premium Goes 25 Million Rounds for Pheasants Forever
