Purina Pledges to Help Quail
Pheasants Forever's Longest Existing Partner Signs on to Reverse Plummeting Quail Numbers
Source: Quail Forever
Published: Aug. 29, 2006
ST. PAUL, MN - Quail Forever (QF) announces that Nestlé Purina Pet Care has become the organization's newest national sponsor. Purina has been the longest running national sponsor of Pheasants Forever (PF), QF's sister organization.
Through the partnership, Purina will donate funds to QF’s habitat work, as well as supply QF chapters across the country with product for use at QF events. "We are very pleased to have Purina on board to help us tackle our quail conservation mission," reported Joe Duggan, PF & QF's vice president of corporate sales and marketing.
"For more than 15 years, Purina has helped us establish and restore 4 million acres of wildlife habitat in the pheasant range. Purina will be a valuable partner as we embark on a similar effort to restore habitat for quail."
Pheasants Forever launched QF last year to address the country's massive losses of quail habitat and the subsequent quail population plunge. Bobwhite population losses over the past 25 years range from 60 to 90 percent across the country.
The reason for the quail population plunge is simple - massive losses of habitat suitable for quail. "As a major contributor to Pheasants Forever and other conservation organizations, we at Purina have seen the benefits associated with habitat conservation initiatives," says Steve Remspecher, Purina's Director of Marketing Sporting Dog Group.
"We're also very proud that a majority of PF members rely on Purina brand products to fuel their hard-working bird dogs, and we’re excited to extend that relationship and opportunity to all Quail Forever members." QF applies the successful Pheasants Forever model of empowering local chapters with the responsibility to determine how 100 percent of their locally-raised conservation funds will be spent.
QF and PF are the only national conservation organizations that operate through this truly grassroots structure. This local control allows members to see the fruits of their chapter efforts in their own communities, while belonging to a national organization with a voice on federal conservation policy in Washington D.C.
During the first year, hunters and conservationists from 23 different states have formed 65 locally-based QF chapters, surpassing the organization's goal of starting 50 QF chapters in the first year.
Nestlé Purina PetCare Company is a leader in the pet products industry, dedicated to improving the lives of pets through quality nutrition and care. The Nestlé Purina PetCare organization combines years of experience and unsurpassed expertise in pet nutrition and care to offer a wide variety of innovative, high-quality, and nutritious products.
With its headquarters in St. Louis, Missouri, Nestlé Purina is part of Swiss-based Nestlé S.A., the world’s largest food company. Quail Forever is a non-profit conservation organization dedicated to the protection and enhancement of quail and other wildlife populations in North America through habitat improvement, land management, public awareness, and education. Such efforts benefit landowners and wildlife alike.
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